Tesla just topped this rival to become California’s best-selling automaker

Tesla just topped this rival to become California’s best-selling automaker

Tesla delivered more cars than Toyota in California in the second quarter of 2023, demonstrating the strong momentum of EVs in the largest U.S. new-car market.

Toyota has been the longtime best-selling brand in California, but its 67,482 registrations for Q2 were just behind Tesla’s 69,212 registrations, according to a California New Car Dealers Association (CNCDA) report. Tesla registrations were up 62.3%, while Toyota registrations were down 8.3%, the report said.

Toyota still had the biggest market share of any brand in California for the first half of 2022, at 14.7% to second-place Tesla’s 13.6% share. That market share is already higher than the 11% Tesla took in California for the whole of 2022, though.

The Tesla Model Y also continued its run as the top-selling model in California. Tesla’s smaller crossover is also the top-selling vehicle nationwide, excluding pickup trucks.

The Japanese automaker also had four of the eight best-selling vehicles in main market segments tracked in the report, including the Camry sedan, Tacoma pickup, RAV4 compact SUV, and Highlander three-row SUV. The Tesla Model 3 and Model Y were also best-selling in their segments as the organization divides them.

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